NO MORE GATEKEEPING.
HERE'S THE SECRET TO HOW TOP BRANDS GROW.
STOP GUESSING. START KNOWING.
We’re giving you access to how we exponentially grow your brand.
The very first step is to understand your target audience and messaging. Without that, you’re shooting in the dark. Brands waste millions of dollars each year without refining and optimizing their cohorts and messages. It's more important now than ever to ensure your marketing spend is efficient.
Stop wasting your money. Switch to the Signal Testing methodology.
HOW IT WORKS
We use Meta as a discovery tool to uncover:
✔️ The top-performing audiences for your brand
✔️ The messages that actually drive conversions
It’s a scientific, two-phase process that eliminates guesswork. No fluff, no bias—just data-driven results.
REAL RESULTS. REAL GROWTH.
BUILT A COMMUNITY PRE-LAUNCH
IMMI RAMEN
IMMI Ramen was entering a new field as a healthy ramen brand, and they weren't sure how to position themselves. We helped them crack the code through Signal Testing and built a strong community of health-conscious ramen-lovers before they even launched!
🔥 $1 MM Raised with Launch Pop Research
🔥 1.2K Active Community Members (Presently
7.7K+ active members)
🔥 Over 30% of launch sales driven by beta group
community
REBRANDED FOR ACQUISITION
LIQUID IV
Liquid IV had already built a strong brand with a strong following, but they needed to refocus their brand story to make room for more growth. We led a full audit of their brand messaging through Signal Testing and created actionable brand guidelines that brought together all of their product lines and allowed for growth into new categories.
🔥 Audit of what was working and what was not
🔥 Actionable brand guidelines tailed for growth
🔥 Acquired in 2020 by Unilever
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SOLD OUT IN
ONLY 3 MONTHS
OURSIDE
Ourside needed help bringing their 3 unisex scents to market. We helped them identify their best customer through Signal Testing and developed an insight-driven launch strategy that allowed their hero product to sell out in only 3 months!
🔥 12K+ emails collected prelaunch, 19.36% CTR
and $0.29 Cost Per Lead
🔥 200+ Beta group members
🔥 $20K Revenue soft launch and sold out in 3
months
WHO IS THIS FOR?
FOR FOUNDERS NEW TO
DIGITAL ADS
UNLOCK GROWTH WITH A SMARTER DIGITAL AD STRATEGY
Start your eCommerce journey with a strategy that saves time and maximizes returns. Don’t waste resources figuring it out alone—let us help you get on the right track.
FOR FOUNDERS WITH SOME TRACTION
MAXIMIZE YOUR CUSTOMER INSIGHTS FOR ACCELERATED GROWTH
If you're making sales but not fully tapping into your customer base, there's room to grow. Stop the budget leaks and refine your funnel to prioritize the messages that matter. Let us help you amplify your growth potential.
OUR CLIENTS SAY
"The Launch Pop team were a pleasure to work with! They always came ready with new ideas, made the most out of our meetings together, and were willing to think outside the box to make our launch a success!"
Keta, Founder @ Ourside
READY TO GROW YOUR BUSINESS?
Set up a meeting with our Founder, Eva.
FAQ
What is signal testing, and how does it work at Launch Pop? Signal testing is a method to validate product-market fit by assessing demand and audience interest. At Launch Pop, we use tools like landing pages, ads, and social media engagement to gauge real-world interest and gather early-stage data for informed decisions.
How long does the signal testing process take? Our signal testing process typically spans 4 to 6 weeks, depending on your specific needs and the level of testing required. We work closely with you to ensure each stage is customized to your goals.
How much does signal testing cost, and what factors influence the price? Costs vary based on the scope, level of resources, and tools involved in the testing process. We’ll provide a tailored quote aligned with your specific objectives and project requirements.
What happens after signal testing? After gathering and analyzing data, we’ll guide you on the best path forward, whether that means iterating on the product, targeting specific demographics, or refining messaging and design. Our goal is to arm you with actionable insights for growth.
Can I be involved in the signal testing process? Yes, we encourage founder involvement and will keep you informed throughout. Our team conducts regular check-ins to review progress and discuss insights and any necessary adjustments.